Licence pro E-commerce and Digital Marketing
Parcours E-Commerce et Distribution
FREE, PAID work-study training
Certification
Partner
Partner
Job opportunities
Perspective d’emplois
The E-Commerce and Distribution Manager is involved in the design and organization of end-to-end E-Commerce. The E-Commerce company is understood here in the broadest sense (subsidiary, industrial company, distributor, service provider, government body offering services to users, etc.).
- E-Commerce business creator
- E-Commerce activity manager
- Drive manager
- E-commerce warehouse or platform manager
Links with other professional certifications, certifications or authorizations
No equivalence.
Perspective d’emplois
No gateway possible.
Training objectives
The aim of this professional degree is to train multi-skilled professionals in E-commerce and distribution management. Future employees must be capable of creating and running an e-commerce website, managing orders and e-commerce purchasing processes at minimum cost, while optimizing management, flows and inventories. E-commerce managers must coordinate their actions with all other company functions and supply chain players.
Training
Train versatile e-commerce and management professionals
Create and animate
Create and manage an e-commerce website
Manage
Manage e-commerce orders and purchase paths
Coordinate
Coordinate with all other company functions
Compétences
visées
Designing an E-Commerce business and site
Manage and optimize organization (inventory, physical distribution)
Control processes and set up management indicators
Identify and implement an e-commerce and web marketing strategy
Blocs de compétences ciblés et principales thématiques enseignées
University component
UE1 - E-commerce
- E-commerce strategy
- Website creation
- SEO SEA SMO visibility and referencing
- Traffic analysis and performance indicators
- BBD analysis via advanced Excel
UE2 - Digital Marketing
- Digital Marketing Strategy
- Content strategy and social networks (English)
- Customer experience and conversion
- Customer relationship management
UE3 - E-logistics distribution
- Omnichannel strategy
- Logistics management and audit utilities Logistics - VSM
- Lean logistics management
- Physical distribution and E-commerce transport logistics
- Corporate Social Responsibility
UE4 - E-Purchasing and supplier marketing
- The purchasing process and digitalization
- E-Sourcing and Purchasing Marketing
- Supply Chain Management
UE5 - Communication
- Team management
- Professional English
- Design of communication media
UE6 - E-Commerce project management
- General and corporate culture
- Entrepreneurship
- Project management - Specifications
- Sustainable strategy E-commerce
- E-commerce law
Professional section
UE7 - Project
- Memory
- Realization
- Defense
UE8 - Professional practice
- Memory
- Realization
- Defense
Download the brochure
Témoignages
Alumnis
Read more
Admission requirements
- Prerequisites
In initial training, the course is open to holders of:
- an L2 (management, business, technology)
- a DUT (GLT, TC, CEA, etc.)
- a BTS in the tertiary sector
- other diplomas of equivalent level
Selection is based on:
- application file,
- and interview (possibly by videoconference).
Continuing education: for employees and job-seekers with experience in sales or communications.
Validation of Acquired Experience (VAE) is possible with a minimum of 3 years' experience, as is Validation of Professional Acquired Experience (VAP).
Duration
520 h over 12 months
The course is run on a sandwich basis as follows:
- 3 to 9 weeks at the company
- 1 to 3 weeks at the training center
Pedagogical organization
The program is available as a continuing education, VAE or work-study program.
Training is provided by top-level lecturers, researchers, experts and practitioners.
The head of training is Leïla DAMAK, Senior Lecturer at the Vannes IUT, and the head of studies at the Redon site is Oussama HOUSSAINI.
Important dates
- Campus open house dates: December 2, 2023, February 3, 2024, March 23, 2024 in Redon
- Application deadline: January 2024
- Jury and interview dates: from February 08, 2024
- Start date: October 2024
Evaluation methods
Practical teaching, closely linked to the business world, is provided by lecturers selected for their expertise. Modules are assessed by :
- continuous assessment,
- writing and defending a dissertation on the work-study program in the company,
- writing and defending a tutored project dissertation,
- a training report.
Methods and resources
- Room available, slideshows, course materials, student handbook, open-access computer room.
- Face-to-face, presentations of essential concepts, case studies, educational games, company visits, testimonials, group work.
- Individualized follow-up of students with a double tutoring system: a pedagogical tutor (at the training center) and a professional tutor (at the company).
- 2 follow-up visits to the host company by the training tutor.
Training financing
Training costs: FREE, PAID sandwich course:
- L’alternant signe un contrat de travail, lequel doit prévoir une rémunération. Les frais de formation sont pris en charge par l’OPCO de l’entreprise d’accueil
- training costs are covered by the host company's OPCO.
Contact
Please contact Oussama HOUSSAINI
Disability
Training accessible to people with disabilities
Contact the Campus Disability Center:
handicap@gip-cei.com
Companies
welcome
campus students
Training location
- 26 quai Surcouf - 35600 REDON
- +33(0)2 99 71 60 20
26 quai Surcouf - 35600 REDON
+33(0)2 99 71 60 20
